INDIA MARKET INTELLIGENCE · 9 DECISION REPORTS

Nine types of market intelligence reports.11Industries62Categories509Sub-categories100K+Report RepositoryBuilt on live signals. In your inbox in 48 hours.

Consulting-grade market intelligence, scoped to how India actually buys, competes, and moves - built for faster, lower-risk decisions.

One report One-time purchase · No subscriptionBuy multiple and save up to 15%

Choose your first report · →See bundle pricing ↓

48-hour delivery
India-specific scope
Decision-ready output

01 / 07Market Intelligence

BRANDS WE WORK WITH

THE KAI FRAMEWORK

Finally, intelligence that thinks like India.

Each KAI report is a deep-dive - a Consumer report on who buys and why, a Category report on where the market's moving, a Channel report on how India actually purchases. Together, the nine complete one 3Cengine, built entirely on India-specific signals & curated into one commercial view, so every report is a decision framework, not a data dump.

Curated from:Proprietary brand data · Market LLM Aggregation · Bought or Subscribed external data · Social & news listening · Publicly Published available reports.

KAI / EXECUTIVE BRIEFING LIVE FRAMEWORK

ONE CONNECTED VIEWFrom market signals to commercial perspective

01Consumer IntelligencePEOPLE

02Category IntelligenceMARKETS

03Channel IntelligenceROUTES

CONNECTED OUTPUTCommercial Perspective

THE 3C CATALOGUE · 9 REPORTS

Every strategic question,
mapped to one clear report.

Choose the reports you need across Consumer, Category and Channel. Every title has the same clear single-report price shown below.

CON

CONSUMER

Who buys, why they buy, and where they fall out.

CON-01

Consumer Segmentation & Persona Map

Size every segment in your category, with the spend, switching risk and media habits of each.

CON-02

Buyer Motivations & Barriers

The stated and revealed reasons people choose your category - and the objections killing conversion.

POPULARCON-03

Shopper Journey & Funnel Analysis

Every touchpoint from trigger to repeat, with drop-off quantified at each stage.

CAT

Market Landscape, Forecast & Diagnostic

Category size, growth decomposition, sub-segment performance and whitespace, with a three-year forecast and the structural reasons behind it.

CAT-02

Category Launch & Innovation Tracker

Every notable category launch from the last 60 months, mapped by brand, proposition, price point and market response.

CAT-03

Competitor Benchmarking & Pricing Elasticity

Head-to-head benchmarks plus a discount elasticity model that prices your next promotion.

CHN

CHANNEL

How shoppers move across channels - and where performance breaks.

CHN-01

Omnichannel Landscape & Performance Deep-Dive

A complete view of discovery, consideration, purchase and repeat across D2C, marketplaces, quick commerce, modern trade and general trade - including channel roles, overlap and switching.

CHN-02

Marketplace Performance Diagnostic

Share, search rank, buy-box and review velocity across every marketplace that matters.

POPULARCHN-03

Channel-by-Channel Unit Economics

True contribution margin per channel after fees, returns and fulfilment.

ONE REPORT · ONE CLEAR PRICE

A single KAI report costs the same across all nine report types.

ONE-TIME PURCHASE · NO SUBSCRIPTION

Buying more? Save up to 15% ↓

Select a report, then define its industry, category and sub-category in the persistent market picker. Get ready to have your Industry Intelligence report delivered to your inbox.

INDIA CONTEXT

Three routes to the answer.
One reaches the meeting.

A like-for-like view of the time, cost and effort required to get a current India market answer.

Decision factor	KAI report	Boutique India research firm	In-house analyst
Time to answer	48 hours	4–8 weeks	6–12 weeks
Cost		₹15 lakhs – ₹25 lakhs	₹15 lakhs – ₹25 lakhs
Before you start	Industry + category + sub-category	Scoping call, quotation, approval	Hiring, onboarding, prioritisation
Data recency	Current source set	Fieldwork from the quarter commissioned	Ad hoc & Secondary Data reliant

SIMPLE REPORT PRICING

Choose how you want to start.

One-time pricing. No annual minimum, seat licence or scoping engagement.

START SMALL01

Single report

Pick you industry and get your report in 48 hours.

Any one of the nine reports
One industry + Your Category + Your Sub category
India market scope
Contact us for yearly pricing

TEAM PACK03

3-report pack

For teams tracking a category across Consumer, Category and Channel.

save 10%

Any three of the nine reports
One industry + Your Category + Your Sub category
Cross-report synthesis
Contact us for yearly pricing

MULTI-LENS PACK06

6-report bundle

Dive deeper with a more connected view across reports.

save 12%

Any six of the nine reports
One industry + Your Category + Your Sub category
Cross-report synthesis
Contact us for yearly pricing

Full set

Every Consumer, Category and Channel lens in one system.

save 15%

All nine reports
One industry + Your Category + Your Sub category
Consumer, Category and Channel
Full cross-report synthesis
Contact us for yearly pricing

Need to start with the format? Choose one report for ↗

A DIFFERENT KIND OF INTELLIGENCE

Why Decision Makers Choose KAI

THE USUAL MODELTHE KAI MODEL

Most reports tell you what happened.

KAI explains what happened, why it happened, what it means and what to do next.

Every report concludes with strategic implications, opportunities, risks and recommended actions-not just observations.

Most research examines one dimension of a market.

KAI connects consumers, categories, brands, channels and commerce into one integrated intelligence model.

Because commercial decisions are rarely made using one data point.

Most reports are difficult to compare.

Every KAI report follows the same analytical framework.

This means users can compare industries, markets and trends using the consistent 3C methodology rather than different research formats.

Most intelligence becomes obsolete quickly.

KAI focuses on structural shifts, not temporary headlines.

Our reports distinguish between short-term noise and long-term commercial trends that shape future growth.

Most reports answer one question.

KAI is designed to answer dozens of strategic questions.

Whether you’re entering a category, evaluating competition, prioritising channels or planning innovation, the same report provides multiple decision lenses.

Most market research stops at the market.

KAI extends into execution.

Every report examines implications for pricing, distribution, retail, digital commerce, media, innovation and AI-bridging strategy with execution.

Most reports combine secondary information.

KAI synthesises multiple sources into a single decision framework.

Rather than presenting disconnected facts, we connect market data, consumer behaviour, channel dynamics, competitive activity and commercial implications.

Most reports are written for researchers.

KAI is written for decision makers.

Designed for CEOs, CMOs, founders, investors, commercial leaders and strategy teams who need clarity, not complexity.

Most intelligence is static.

KAI is AI-ready.

Every report is built using a standard structure that makes insights searchable, comparable and ready to power AI-assisted analysis.

Most research firms sell reports.

KAI builds a continuously expanding Commerce Intelligence Platform.

FAQs ON KAI

Before you choose a report.

Coverage, source transparency and the handoff from purchase to a decision-ready answer.

01What exactly lands in my inbox, and when?

Within 48 hours of purchase you receive a board-ready report and a one-page executive summary. Your Ask KAI workspace opens immediately so you can query the research while the report is being finalised.

02My category is not in the dropdown. Can you still do it?

The dropdown contains broad categories. Add your exact sub-category in the free-text field and we will confirm local coverage before the report is prepared. If you still can’t find it, write to us at ask@kaireports.com.

03Where does the data come from?

KAI combines three distinct data types: market and transactional data (licensed panels, marketplace signals, filings and trade records); behavioural data (search, purchase and audience signals); and primary intelligence (interviews, expert inputs and targeted research). Every exhibit carries a source and timestamp.

04How is this different from an off-the-shelf industry report?

An off-the-shelf report begins with a standard category definition and usually ends with a static market description. KAI begins with your precise category, sub-category and commercial question; connects current Consumer, Category and Channel evidence; interprets why the signals matter; and gives you Ask KAI for decision-specific follow-up questions.

WHY NOW

Markets will not wait for the next research cycle.

Markets continue to evolve at a pace that traditional research cycles struggle to match. Commercial leaders need intelligence that is timely, structured and easy to apply.

KAI provides a consistent way to stay informed as markets, consumers and channels continue to change.

EXPERIENCE KAI

Start every commercial conversation better informed.

Choose a focused report to see how KAI turns current market signals into commercial perspective.

Explore KAI reports ↗

ABOUT US

Commerce intelligence, built to be used.

Kai is the Commerce Intelligence-as-a-Service (CIaaS) platform of the Komerz Group, delivering AI-powered, ready-to-use commercial intelligence reports on demand, across industries. Built on Komerz's proprietary 3C Framework - Category, Consumer and Channel - Kai transforms market, consumer, retail and competitive signals into structured intelligence that helps enable faster, better-informed commercial decisions.

THE KOMERZ GROUP

Kai is part of the Komerz Group, a global ecosystem of commerce, intelligence and consumer businesses:

Glassbox

A brand strategy and growth consultancy

Pathformance

An AI-powered retail measurement and commercial intelligence company

Great Wines Direct

A digital Beer, Wines & Spirits commerce platform

Noughty

A flagship beauty and haircare brand

Together, the Group combines intelligence, consulting, technology, commerce and owned consumer businesses to help organisations convert insight into measurable commercial outcomes.

FOUNDER INSIGHTS

Perspectives on the forces reshaping commerce.

Thinking on consumers, categories, channels and the new paths brands must build to growth.